**Samokat** • Senior Product Designer • Oct 2023–Now

I currently work at Samokat, largest e-grocery service in Russia. I’m part of the Core CX team, being responsible for the browsing experience of the app.

Shipped Features

Home Screen (1)

As a key contributor to the new design team, I focused on redesigning the mobile app's home page. My work involved conceptualizing and designing new layouts based on user feedback, analyzing data, validating hypotheses, and testing prototypes.

before and after

• Led the first redesign of the home screen
• Conducted user research and tested high-fidelity prototypes using Maze to validate hypotheses
• Created detailed reports to support design decisions and presented findings to the team

The redesign aimed to improve the discoverability of high-priority features, such as History, Operations, and Report. After launch, we measured an average increase in discoverability of 35%.

Deposit/Withdraw/Transfer

I led the redesign of the deposit/withdraw/transfer flows, addressing both outdated UI and complex data presentation issues.

all redesign stages

At the core of my design approach is the principle of prioritizing user needs, especially in sensitive areas like personal finance. Striking a balance between simplicity and transparency is crucial; it's not enough to obscure complexity without ensuring users walk away well-informed. As a designer, my responsibility is to distill complex information into easily digestible visuals and interactions that empower users to make informed decisions with confidence.